What Does a Full-Service Meta Ads Agency Actually Do?
Full-service gets used a lot in this industry. Every agency seems to have it in their bio, on their website, in their pitch deck. But when you actually dig into what's included, the definition starts to look very different depending on who you're talking to.
So here's what it means to us and more importantly, what it means for your e-commerce brand when you work with Notch.
It means we start with your business, not your ad account
The first thing we do when a new brand comes into the Sell Your Sh*t programme isn't open Meta Business Suite. Instead, we sit down and get properly under the skin of what you've built. Your product, your customer, your positioning, what makes someone choose you over every other option available to them, and what's already been tried before we came along.
We ask the questions that most agencies skip because they're too eager to get campaigns live and start billing. Things like why your best customers keep coming back, what objections come up most before someone buys, and what your brand needs to communicate in the first two seconds before someone scrolls past. That conversation shapes everything that comes after it.
It means we handle ALL of the creative
This is one of the biggest things that sets Notch apart from a lot of agencies, and it's something we feel strongly about. For e-commerce brands especially, creative is the most important variable in your entire Meta campaign.
Most agencies will manage your ad account and ask you to provide the content. We don't work that way. Laura leads the creative direction, plans the shoot, gets behind the camera and produces content that is built specifically to perform as paid ad creative. You don't need to show up with a content library or stress about what to film. That part is completely on us.
It means we build your campaigns properly from the ground up
Once the creative is ready, JD takes over and builds your Meta campaigns with the kind of structure and attention to detail that gives them the best possible chance of performing from day one. Campaign architecture, ad sets, audience segmentation, budget allocation, pixel setup, conversion tracking, copy, placements and every single other element is set up deliberately and correctly before a penny of your budget goes live.
It means we stay actively involved
Launching a campaign is not the end of the job. For us it's just the beginning. Once your ads are live, JD is across the data consistently - monitoring performance, identifying what's working, catching what isn't before it becomes expensive, and making active decisions based on real numbers rather than waiting for a monthly check-in to notice something needs to change.
For e-commerce brands, this ongoing management is everything. Seasonality shifts, stock changes, new product launches, audience fatigue, all affects how your campaigns need to be managed week to week. Having a dedicated strategist means your budget is always being put to work as efficiently as possible.
It means we scale what's actually working
When we find what works, we run with it. Winning ads get scaled, budgets increase strategically, and your product gets in front of more of the right people at a cost that makes commercial sense for your business. This is the part we get really excited about, and rightly so. Watching a campaign that's been built and managed correctly start to scale is a genuinely brilliant thing to be part of. It's why we do this.
It means you always know exactly what's going on
Full-service also means full transparency, and that's non-negotiable for us. You'll never be left wondering where your money is going or what we're actually doing with your account. Our reporting is clear and focused on the metrics that matter for your e-commerce business, like return on ad spend, cost per result, reach, and a straightforward picture of what we're testing next and why.
It means you get a team who are genuinely invested in your results
Notch is not a large agency with a long client list and an account manager who changes every few months. We're a small, expert team and that's entirely by design. Every brand we work with gets our full attention, our honest opinion, and a team that treats your ad budget like it's our own money. When your revenue grows, we feel it and we celebrate it with you.
Ready to hand it over?
If your e-commerce brand is already making sales, your product is solid, and you're ready to scale with a team who will handle everything from creative to campaign to results, Sell Your Sh*t was built for exactly where you are right now.
Tell us about your brand and let's see if we're the right fit for each other.
