Why a Great Brand Isn’t Just a Logo

Spoiler: it’s everything else, too.

We’ve lost count of how many times someone’s come to us saying,

“We just need a logo. Nothing fancy.”

Totally get it. You’ve got a business to run, a budget to stretch, and a to-do list the size of Sheffield. A quick logo feels like a smart first step.

But here’s the thing, a logo without a brand behind it is just a nice shape on a screen.

If you want to stand out, be remembered, and actually connect with your audience? You need more than just a pretty picture.

So... what is a brand?

Your brand is how people feel about your business before they even work with you.
It’s the tone in your captions.
The colours on your website.
The vibe of your photos.
The way you connect with your followers.

It’s every moment someone experiences you. And when all of those touchpoints feel aligned? That’s when a brand becomes remembered.

A logo is just the start.

Don’t get us wrong we love a good logo. But a great one only works when it’s backed by:

• Clear values (so people know what you stand for)

• Consistent visuals (so they remember you)

• A defined voice (so they feel you)

Your logo is your flag. But your brand? That’s the entire story!

Let’s build more than a logo.

At Notch, we don’t just design things that look good. We help you figure out:

• Who you’re talking to

• What you want them to feel

• And how to show up in a way that makes sense everywhere you go! Online, offline, and in real life

We make sure your brand feels like you only sharper, clearer, and more confident.

Because when your brand clicks? Your audience does too.

Ready to ditch the quick fix and build something that actually lasts?
Let’s talk branding and a strategy that works just as hard as you do.